Not exactly Twitter, but several brands have been given the opportunity to monetize on your timeline if you follow them on Twitter.
Called Promoted Tweets program, brands can now advertise on the timeline of those twitter users who are following them. To put it simply, if you follow a brand or company who is participating in Promoted Tweet, you are bound to see ads 'spoiling' your friendly timeline.
Groupon, LivingSocial, HBO, Dell, Virgin America and more brands are among the companies participating in Promoted Tweets program.
However, with one benefit there comes a loss. Those interested followers who don't like their timeline to be mixed up with ads may just unfollow their favorite brands on Twitter as users do not have a way to opt out of these Promoted Tweets. In result, companies may simply lose a number of potential customers from Twitter because of Promoted Tweets.
Fortunately, there's a good news that those Promoted Tweets will not show up on third-party twitter apps such as TweetDeck or others. If you're on Twitter.com, you'll see the Promoted Tweets. Otherwise, you're still lucky.
Would you like to see Promoted Tweets from your favorite brands in your twitter streamline?
Categories:
Social Media,
Twitter