Ever wondered how many page views does the largest social networking platform attract every month? If you're curious, there are information. According to Google's DoubleClick, in June 2011, Facebook attracted as much as 1 trillion page views and 870 million unique visits.
Interesting thing is that, Facebook attracted ten times more page views then the second most visited website, YouTube. According to data, YouTube 100 billion page views (only) and about 790 million unique users on the site. However, the stats were shown excluding sites that don't load properly, ad networks, adult websites and a few of Google's very own websites.
Facebook now has 750 million users and we expected the unique visit per month to be more than 870 million. But this shows that not everyone on Facebook is really active.
If you're not sure what the differences between page views and unique visits are, unique visit counts every single person visiting a site as long as cookies remain on their browser. If they don't wipe it out, typically a person is counted as one unique visitor for as long as one month (or the period of time you want to generate statistics of). Learn more about unique visits on Wikipedia.
Page views, on the other hand, represent how many times pages were loaded on visitors' machines. With that said, if you log in to Facebook, you first have to visit Facebook.com, logging in will redirect you to your News Feed, and clicking on a story will redirect you to its own page. Each time any page of Facebook is loaded, it's counted as page views.
Interesting thing is that, Facebook attracted ten times more page views then the second most visited website, YouTube. According to data, YouTube 100 billion page views (only) and about 790 million unique users on the site. However, the stats were shown excluding sites that don't load properly, ad networks, adult websites and a few of Google's very own websites.
Facebook now has 750 million users and we expected the unique visit per month to be more than 870 million. But this shows that not everyone on Facebook is really active.
If you're not sure what the differences between page views and unique visits are, unique visit counts every single person visiting a site as long as cookies remain on their browser. If they don't wipe it out, typically a person is counted as one unique visitor for as long as one month (or the period of time you want to generate statistics of). Learn more about unique visits on Wikipedia.
Page views, on the other hand, represent how many times pages were loaded on visitors' machines. With that said, if you log in to Facebook, you first have to visit Facebook.com, logging in will redirect you to your News Feed, and clicking on a story will redirect you to its own page. Each time any page of Facebook is loaded, it's counted as page views.
Categories:
Facebook,
Social Media